Analysis of co-creation experience and development of the ability of creativity and innovation in creating opportunities in the Indonesian handicraft industry

The purpose of this study is to look at analyzing the co-creation experience and development creativity innovation ability creating opportunities in craft industry Indonesia. This based on phenomenon decline number handicraft industries Indonesia, factors that are thought influence lack consumer involvement increased management Moreover, collected which were then analyzed using SPSS, SEM model (AMOS), resulted two independent variables influencing new entrepreneurial opportunities, implying create business must involve customer desires increase within existing West Java,